Revamping the Retail Experience
- Marks and Spencer relaunches Per Una brand
- Campaign for the all new Per Una
- Redesigning product to change customer perception
- Broadening appeal to family age customers
- Simplifying sub-brands for easier shopping experience
Marks and Spencer has relaunched its popular Per Una brand with a new campaign, aiming to refresh the product and change customer perceptions from ‘too frilly’ to ‘stylishly feminine’. The retailer is simplifying sub-brands for an easier shopping experience and broadening appeal to family age customers. M&S now offers two sub-brands: Autograph and Per Una, each with its own section on the website and in stores. Jill Stanton, director of womenswear and kidswear at Marks and Spencer, said, ‘M&S is changing and focused on delivering what matters to customers: great value contemporary style and quality wardrobe essentials backed up by an easy shopping experience.’
Factuality Level: 10
Factuality Justification: The article provides accurate information about Marks and Spencer’s campaign for Per Una, the redesign process, and their plans to broaden its appeal to customers. It also includes quotes from a director of womenswear and kidswear at Marks and Spencer, providing credible sources and context.
Noise Level: 3
Noise Justification: The article provides relevant information about Marks and Spencer’s campaign for its sub-brand Per Una and the changes made to broaden its appeal to customers. It also mentions the removal of a sub-brand and the focus on delivering value and quality wardrobe essentials. However, it lacks in-depth analysis or exploration of long-term trends or consequences of these decisions.
Financial Relevance: Yes
Financial Markets Impacted: Marks and Spencer’s stock price and retail industry
Financial Rating Justification: The article discusses Marks and Spencer’s relaunch of its sub-brand Per Una, which can impact the company’s financial performance and potentially affect the retail industry as a whole.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
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