Revolutionizing the shopping experience with convenient collection options!
- Marks and Spencer partners with Doddle for a new drive-through click and collect service.
- The initiative is part of M&S’s ‘Never the Same Again’ program aimed at transforming its store estate.
- Around 70% of online orders were previously collected in stores, now at approximately 50%.
- New trials include in-store contactless collection and drive-up collection at selected locations.
- The trials aim to enhance customer shopping experience and efficiency in managing collections.
Marks and Spencer (M&S) has teamed up with Doddle to introduce a new drive-through click and collect service as part of its ‘Never the Same Again’ initiative. This program, highlighted during M&S’s full year results in May, aims to transform the store experience and boost online sales. Before the pandemic, about 70% of online orders were picked up in M&S stores, but this dropped to 15% when clothing sections were closed. Fortunately, this figure has been climbing back up to around 50%. To further enhance customer convenience, M&S is launching two new trials: in-store contactless collection at Hempstead Valley, Camberley, and a drive-up collection service at Camberley. These trials are designed to help customers shop confidently during these challenging times by reducing wait times. M&S plans to rigorously measure customer demand and gather extensive feedback during this three-store trial. Neil Phillips, head of digital operations at M&S, emphasized the importance of integrating digital technology in stores to improve customer experiences. He noted that these trials with Doddle will provide leading solutions for click and collect, which is expected to grow as online shopping continues to rise. Gary O’Connor, CTO at Doddle, expressed excitement about collaborating with M&S to enhance the collection process, making it more convenient for customers.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Marks & Spencer’s partnership with Doddle for a new click and collect drive-through service, the reasons behind it, and quotes from relevant sources. It also includes statistics and details about the impact of COVID-19 on online shopping trends.
Noise Level: 3
Noise Justification: The article provides relevant information about Marks and Spencer’s partnership with Doddle for click and collect services and the benefits of these trials during the pandemic. It also includes quotes from key figures involved in the project. However, it lacks a deeper analysis or exploration of long-term trends or consequences of this decision.
Financial Relevance: Yes
Financial Markets Impacted: Marks and Spencer’s stock price and e-commerce operations
Financial Rating Justification: The article discusses Marks and Spencer partnering with Doddle to trial a new click and collect service, which could impact their online sales and store operations, potentially affecting their financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of any extreme event in the text.
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