Recycle Beauty Packaging from Any Retailer at M&S Stores and Save on Your Next Purchase
- Marks & Spencer partners with HANDLE for a ‘Beauty Takeback’ scheme
- Customers can return any plastic or aluminium beauty packaging from any retailer
- Initiative aims to collect over two tonnes of empty beauty packaging in the first 12 months
- Marks & Spencer stores will have dedicated boxes for recycling in the beauty section
Marks & Spencer has partnered with beauty recycling experts, HANDLE, to introduce a ‘Beauty Takeback’ scheme in over 40 stores across the UK. This initiative aims to recycle hard-to-recycle beauty packaging materials and components that typically end up in landfills into new products. The retailer’s partnership comes as an estimated 120 billion units of packaging are produced globally each year, with a recycling rate range of 9% to 50% in the UK due to specific beauty packaging not being processed through mainstream recycling infrastructure. HANDLE collaborates with retailers, brands, and manufacturers to find better end-of-life options for items like lids, tubes, and pumps. Starting this month, customers can return plastic or aluminium beauty packaging from any retailer by dropping it in dedicated boxes within M&S’s beauty section. The scheme is expected to collect over two tonnes of empty beauty packaging within the first year. To celebrate, Sparks members receive a 10% discount on beauty products when recycling until July 5th.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Marks and Spencer’s partnership with HANDLE for a ‘Beauty Takeback’ scheme, explains the purpose of the initiative, and includes relevant quotes from representatives of both companies. It also gives details on how customers can participate in the program and its expected impact.
Noise Level: 2
Noise Justification: The article provides relevant information about a new sustainability initiative by Marks and Spencer in collaboration with HANDLE to recycle beauty packaging materials. It highlights the environmental impact of the beauty industry and the partnership’s goal to reduce waste. The article also mentions the benefits for customers who participate in the scheme. There is no noise, filler content or exaggeration present.
Financial Relevance: Yes
Financial Markets Impacted: Marks and Spencer’s partnership with HANDLE may impact their brand reputation and potentially sales, as customers become more environmentally conscious and consider sustainable practices when making purchasing decisions.
Financial Rating Justification: The article discusses a sustainability initiative by Marks and Spencer, which can have an impact on the company’s image and potentially influence consumer behavior. This could affect the company’s financial performance.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.
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