Marks and Spencer Leads the Way in Sustainable Packaging and Labelling

  • Marks and Spencer switches ‘Use By’ dates with ‘Best Before’ on fresh milk
  • Aims to halve food waste by 2030
  • First grocer to offer ‘Best Before’ labelling on fully recyclable milk bottles
  • Change rolled out across all UK stores
  • Improved shelf life and quality of milk allows for the change
  • M&S removed ‘Best Before’ dates from 300 fruits and vegetables in 2017
  • UK homes waste 490 million pints of milk annually
  • WRAP praises M&S for the switch to ‘Best Before’ labelling

Marks and Spencer is introducing ‘Best Before’ dates on its RSPCA Assured Select Farms British and organic fresh milk, aiming to halve food waste by 2030. The grocer has also removed coloured plastic cups from fully recyclable milk bottles earlier this year. This change comes as WRAP revealed that UK homes waste 490 million pints of milk annually. M&S’s move follows the removal of ‘Best Before’ dates on over 300 fruits and vegetables in 2017, adopting a code to guarantee freshness and quality. The switch to ‘Best Before’ labelling helps customers save money and reduce waste by providing more time to consume milk purchases.

Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Marks and Spencer’s initiative to switch from ‘Use By’ dates to ‘Best Before’ dates on their milk products in an effort to reduce food waste. It also includes relevant statistics and quotes from a representative of WRAP (Waste and Resources Action Programme) supporting the change.
Noise Level: 2
Noise Justification: The article provides relevant and informative content about Marks and Spencer’s efforts to reduce food waste by changing from ‘Use By’ dates to ‘Best Before’ dates on their milk products. It highlights the company’s commitment to sustainability and reducing waste, as well as citing statistics and expert opinions. The information is focused and stays on topic without diving into unrelated territories.
Financial Relevance: Yes
Financial Markets Impacted: Marks and Spencer (M&S) stock prices may be impacted by this change in labelling strategy, as it could affect their sales and customer perception.
Financial Rating Justification: The article discusses a business decision made by Marks and Spencer to switch from ‘Use By’ dates to ‘Best Before’ dates on its milk products, which can potentially impact their sales and customer behavior. This change may influence the company’s financial performance and could affect stock prices.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk