Expanding Style and Market Share through Premium Brands
- Marks & Spencer adds Calvin Klein and Tommy Hilfiger to boost underwear sales
- Expansion of Brands at M&S platform with popular brands
- Increase in third-party underwear sales by 21% in the last 12 months
- M&S is UK market leader in underwear
- Platform now features over 100 third-party brand partners
Marks & Spencer (M&S) has expanded its online platform ‘Brands at M&S’ by adding popular brands Calvin Klein and Tommy Hilfiger to its portfolio, aiming to enhance style perceptions and broaden customer appeal. The retail giant offers a range of men’s and women’s items in categories such as underwear, lingerie, loungewear, and swimwear. This includes Calvin Klein’s Icon Stretch range and pieces from Tommy Hilfiger’s spring 2025 collection. M&S is the UK market leader in underwear, selling a bra every two seconds and one in five men buying their underwear from the business. The move aims to strengthen its position in the £295m UK underwear market by expanding its range with premium third-party brands. Nishi Mahajan, M&S director of third party brands, clothing & home, said: ‘We’re excited to welcome globally recognised brands Calvin Klein and Tommy Hilfiger to our Brands at M&S platform. Their addition will not only enhance our menswear offer on the platform but also make M&S more relevant more often. We’re confident they will complement our existing underwear offer for men and women and support us as we continue to broaden our appeal and maintain our leading market share in the category.’
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Marks & Spencer’s expansion of its Brands at M&S platform by adding Calvin Klein and Tommy Hilfiger, the categories included in this expansion, and the expected impact on their customer base. It also mentions the retailer’s market position and sales growth. The article is informative without any significant issues related to digressions, misleading information, sensationalism, redundancy, or personal perspective presented as fact.
Noise Level: 4
Noise Justification: The article provides relevant information about Marks & Spencer’s expansion of its Brands at M&S platform by adding Calvin Klein and Tommy Hilfiger, which is related to the company’s strategy and market position. It also includes data on sales growth and customer appeal. However, it could benefit from more in-depth analysis or context about the impact of these additions on the industry and potential challenges.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Marks & Spencer’s expansion of its Brands at M&S online platform by adding Calvin Klein and Tommy Hilfiger, which is a financial topic related to the retail industry. However, it does not mention any specific impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event found in the text and it’s not related to any major crisis or disaster.
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