Revolutionizing the Menswear Industry with Zyler

  • Moss is piloting an AI virtual try-on tool on its website
  • Shoppers can see themselves in various outfits on the screen
  • The tool is designed to provide a personalized shopping experience
  • Zyler can lead to a 10% reduction in returns
  • Customers are more likely to become repeat buyers with Zyler

Moss (previously known as Moss Bros) is piloting an advanced virtual try-on tool on its website, enabling shoppers to see themselves on the screen in various outfits. The formalwear retailer has teamed up with Anthropics Technology to add its virtual try-on plug-in feature, Zyler to moss.co.uk. Zyler, which has previously been used by John Lewis for its rental offering, allows shoppers to upload a headshot and sizing information to create a lifelike representation, so they can try various combinations on virtually to see how they appear on their unique body shape. The AI-powered solution is designed to provide a personalized seamless shopping experience. Anthropics CEO Alexander Berend said: “By offering a more convenient and realistic experience for trying on clothes prior to purchasing, we believe Zyler has the potential to redefine the entire landscape of the menswear industry.” “Our goal is to empower customers with a seamless, lifelike virtual try-on experience that not only enhances their shopping journey but also increases confidence in their purchasing decisions.” The firm claimed Zyler can lead to a 10% reduction in returns, as around 35% of shoppers will see themselves in the clothes online before they arrive. It also said customers are more likely to become repeat buyers, as emails using Zyler have 3x higher click-through rate compared to emails with generic model images.

Factuality Level: 8
Factuality Justification: The article provides information about Moss Bros piloting a virtual try-on tool on its website in partnership with Anthropics Technology. It includes quotes from the CEO of Anthropics and claims about the potential benefits of the tool. The article does not contain any obvious misinformation, bias, or sensationalism. It focuses on the new technology and its impact on the shopping experience.
Noise Level: 3
Noise Justification: The article provides relevant information about Moss Bros piloting a virtual try-on tool on its website, including details about the technology, its potential impact on the industry, and benefits for customers. The article stays on topic and supports its claims with examples and data. It offers insights into how the tool can reduce returns and increase customer engagement. However, it could benefit from more in-depth analysis on the implications of such technology on the retail industry as a whole.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The news article does not pertain to financial topics and does not describe any extreme events.

Reported publicly: www.retailgazette.co.uk