UK Supermarket Breaks Industry Standard with -15°C Freezers
- Morrisons raises freezer temperatures by 3°C to cut energy costs and carbon emissions
- First UK supermarket to experiment with industry standard change
- 10 trial stores across the UK
- Support from Birds Eye, DP World, Blue Water, and Danish Crown
- 8.6% energy savings predicted by Cop28 report
- 10%-11% energy reduction in 18-month Nomad Foods study
- No impact on food safety, taste, or nutritional value
- Aims to achieve net zero carbon emissions by 2035
Morrisons, a UK supermarket, is experimenting with raising freezer temperatures to -15°C in 10 stores across the country as part of an effort to reduce energy consumption and carbon emissions. This move breaks from a century-old industry standard of -18°C. The initiative has gained support from Birds Eye, DP World, Blue Water, and Danish Crown. Studies suggest that this change could save 8.6% of UK’s energy usage and cut carbon emissions equivalent to removing 3.8 million cars. Morrisons aims to achieve net zero carbon emissions by 2035.
Factuality Level: 9
Factuality Justification: The article provides accurate and objective information about Morrisons’ experiment with raising freezer temperatures to reduce energy consumption and costs. It includes relevant sources such as an academic report and quotes from the company itself. The article also explains the potential benefits of this change for both the environment and consumers.
Noise Level: 2
Noise Justification: The article provides relevant and informative content about Morrisons’ experiment with raising freezer temperatures to reduce energy consumption and costs. It includes support from industry players and research findings on the potential impact of this change. The article stays on topic and supports its claims with evidence.
Financial Relevance: Yes
Financial Markets Impacted: The adjustment in freezer temperatures could impact energy consumption and costs for Morrisons and potentially other supermarkets, affecting their financial performance.
Financial Rating Justification: This article discusses a cost-saving measure taken by Morrisons to reduce energy consumption and contribute to its net zero carbon emissions goal. It also mentions the potential for similar changes in other supermarkets, which could impact their financial performance as well.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text. The article discusses Morrisons experimenting with raising freezer temperatures to reduce energy consumption and costs, which has potential environmental benefits but does not constitute an extreme event.
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