A Theatrical Twist to Supermarket Ads

  • Morrisons’ singing oven gloves return for Christmas advert
  • Ad directed by Michael Gracey of The Greatest Showman fame
  • Soundtrack recorded by Morrisons colleagues
  • Campaign focuses on top-quality Christmas range and expert advice

Morrisons’ singing oven gloves are back in action for the supermarket’s 2024 Christmas advert, created by agency Leo Burnett. Directed by Michael Gracey of The Greatest Showman fame, the ad features a series of festive kitchen scenes where the gloves provide moral support to hosts. The soundtrack was recorded by a choir of 26 Morrisons colleagues from stores and manufacturing sites. Group customer and marketing officer Alex Rogerson said: ‘Morrisons is here to ensure that every host can put on the greatest show at home this Christmas.’

Factuality Level: 7
Factuality Justification: The article provides accurate information about Morrisons’ Christmas advert and the involvement of singing oven gloves, as well as mentioning the director and soundtrack details. However, it includes an unrelated sentence at the end about retailers facing increased costs due to National Insurance and minimum wage, which is not directly related to the main topic.
Noise Level: 6
Noise Justification: The article is mostly focused on promoting Morrisons’ Christmas advert and their products, with only a brief mention of the increase in costs for retailers due to National Insurance and minimum wage. It lacks in-depth analysis or exploration of the consequences of these changes on businesses and consumers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article mentions Morrisons, a supermarket company, which is related to financial topics such as pricing and product offerings. However, it does not directly impact financial markets or specific companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailgazette.co.uk