Supermarket Chain Admits to Deceptive Marketing Practices
- Morrisons removes ‘made from scratch’ in-store bakery signs
- Real Bread Campaign filed a trading standards complaint against Morrisons
- Supermarket chain advised all stores to take down the signs
- Morrisons admitted to using misleading marketing claims
Morrisons has removed its in-store bakery signage after admitting that its ‘made from scratch’ claim was incorrect. The supermarket chain faced a trading standards complaint from the Real Bread Campaign, which claimed Morrisons failed to inform customers about products made by third parties and rebaked in stores. The campaign also accused the retailer of omitting information about frozen products and overseas manufacturing. Morrisons apologized for the misleading signage and instructed its stores to take them down.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Morrisons removing its in-store bakery signage due to misleading claims. It includes statements from both Real Bread Campaign and Morrisons, presenting the issue and the supermarket’s response. However, it could be improved by providing more specific details on which products are affected and clarifying the extent of the misleading information.
Noise Level: 3
Noise Justification: The article provides relevant information about Morrisons removing its in-store bakery signage due to misleading claims and addresses the concerns raised by Real Bread Campaign. It also includes a response from Morrisons regarding their bakery practices. However, it could provide more details on the impact of this issue on consumers and the industry.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons
Financial Rating Justification: The article discusses a financial impact on Morrisons, a supermarket chain, due to a trading standards complaint regarding misleading signage about their bakery products. This could potentially affect the company’s reputation and sales.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event in this text.
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