Supermarket Partners with Purpl to Support Disability Community
- Morrisons partners with Purpl to offer exclusive discounts for disabled shoppers
- Disabled customers can save up to £556.80 annually on groceries
- 10% off when spending £25 or more online at Morrisons.com
- Verification required using accepted documentation
- Discount can be used with Morrisons More Card for additional savings
Morrisons has teamed up with discount platform Purpl to provide exclusive savings for disabled customers in the UK. The supermarket offers a 10% discount on groceries when spending £25 or more online at Morrisons.com after verifying their disability status using accepted documentation like PIP, DLA, Blue Badge, Disabled Bus Pass, Disabled Persons Railcard, or Access Card. This initiative aims to support the 16.1 million disabled people in the UK by lowering grocery costs. The average family spends £117 per week on groceries, so disabled households could save around £11.70 weekly, £46.40 monthly, and £556.80 yearly. The trial partnership with Purpl also includes using the discount with Morrisons’ More Card for additional savings after earning 5,000 More Card Points. Morrisons director of online and ability lead Charlotte Exell expressed delight in partnering with Purpl to make their platform more accessible for disabled customers. Purpl founder Georgina Colman added that living with a disability can be expensive, so the collaboration aims to ease financial burden and make grocery shopping more affordable.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Morrisons partnering with Purpl to offer discounts for disabled shoppers. It explains the process of accessing the discount and the potential savings. The quotes from Morrisons director and Purpl founder add credibility to the report.
Noise Level: 3
Noise Justification: The article provides relevant information about a new initiative by Morrisons to offer discounts for disabled shoppers and highlights the potential savings they can make through this partnership with Purpl. It also includes quotes from key figures involved in the program. However, it could benefit from more context on the challenges faced by disabled people when shopping for groceries and how this initiative addresses those challenges.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a partnership between Morrisons and Purpl to offer discounts for disabled shoppers, which could impact the spending habits of disabled customers on groceries. This is relevant to financial topics as it involves savings on grocery shopping expenses.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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