Empowering Inclusion and Calmness in Supermarkets
- Morrisons introduces Sensory Support Boxes for neurodivergent shoppers
- Collaboration with National Autistic Society
- Boxes include fidget balls, spinners and squish mats
- Available in all Morrisons supermarkets by May
- Initiative launched during World Autism Acceptance Month
Morrisons, a UK grocery giant, has partnered with the National Autistic Society to introduce Sensory Support Boxes aimed at assisting autistic and neurodivergent customers during their shopping experience. These boxes contain items such as fidget balls, spinners, and squish mats that promote calmness and focus. By May, all Morrisons supermarkets will have these boxes available for customers to access by speaking with a colleague at the customer service kiosk. This initiative aligns with World Autism Acceptance Month and follows Morrisons’ previous Quieter Hour in 2018. The National Autistic Society praises this effort, recognizing the importance of creating an inclusive shopping environment for neurodivergent individuals.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Morrisons introducing Sensory Support Boxes for autistic and neurodivergent customers in collaboration with the National Autistic Society. It also mentions the involvement of the society in developing these boxes and their purpose to help create a more inclusive shopping environment. The quote from Morrisons community manager Joseph Clark-Bland adds credibility to the initiative. However, the article briefly mentions the Quieter Hour launched in 2018 without providing further context or details about it, which could be considered as slightly irrelevant information.
Noise Level: 2
Noise Justification: The article provides relevant and useful information about Morrisons introducing Sensory Support Boxes for autistic and neurodivergent customers, highlighting a positive initiative by the company to improve their shopping experience. It also includes quotes from Morrisons and the National Autistic Society. However, it briefly mentions the £1bn profit club without any context or relevance to the main topic.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article primarily discusses Morrisons’ initiative to introduce Sensory Support Boxes for autistic and neurodivergent customers, which does not directly pertain to financial topics or impact financial markets or companies. It mentions the involvement of the National Autistic Society and Morrisons Foundation, but these are non-profit organizations and do not have a significant financial impact.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event in the text.
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