Supermarket Struggles Amid Busiest Shopping Day of the Year
- Morrisons faces Christmas chaos with cancelled orders and delayed deliveries
- Issues with loyalty card system causing problems for customers
- 10% discount offered manually in stores for affected customers
- Click and collect services impacted by the issues
- Website briefly went down displaying a ‘502 bad gateway’ error message
Morrisons is facing a series of issues during the busiest shopping day of the year, with customers unable to access discounts on their festive shopping due to problems with the More loyalty card system. The supermarket has also been hit with complaints over cancelled online orders and click and collect services. A spokesperson for Morrisons confirmed that some loyalty card discounts will be applied manually in-store at a 10% rate, while affected customers are advised to wait for an email confirming their home delivery order is ready for collection. The company apologized for the inconvenience caused. Despite these issues, retail analysts predict supermarket sales will exceed £13bn this December, marking a record festive season. However, the technical difficulties have raised concerns over potential damage to customer trust and profitability.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Morrisons’ issues with their loyalty card system and online orders during the festive shopping period, includes quotes from a spokesperson for the company, and mentions customer reactions on social media. It also briefly discusses potential damage to customer trust and profitability. However, it contains some irrelevant details about The Range owner Chris Dawson, which is not directly related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Morrisons’ technical issues during the festive shopping period and its impact on customers. However, it could provide more details on the root cause of the problem and potential solutions to prevent similar issues in the future.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses issues with Morrisons’ loyalty card system and online orders impacting customers during the busy festive shopping period, which could potentially affect customer trust and profitability for the company.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event in the text, and the issues with Morrisons’ loyalty card system and website are causing minor inconvenience for customers but not a major impact.
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