Creating a calmer shopping experience for those with autism
- Morrisons extends Quieter Hours to afternoons for autistic shoppers
- Quieter Hours now from 2-3pm Monday to Thursday
- Initiative aims to create a calmer shopping experience for autistic customers
- Features include reduced lights, no music, and reduced checkout noises
- Extension coincides with World Autism Acceptance Week
Morrisons is extending its Quieter Hours initiative to provide a calmer shopping experience for autistic shoppers. The new hours will take place from 2-3pm Monday to Thursday, in addition to the original weekend hours. Quieter Hours involve reducing lights, turning off music and tannoy announcements, reducing checkout noises, and notifying shoppers outside. The extension coincides with World Autism Acceptance Week, aiming to support even more customers.
Factuality Level: 9
Factuality Justification: The article provides factual information about Morrisons extending its Quieter Hours to help autistic shoppers have a calmer shopping experience. It includes details about the specific changes made during Quieter Hours and quotes from Morrisons’ representative and the National Autistic Society. There are no digressions, misleading information, sensationalism, redundancy, or opinion masquerading as fact.
Noise Level: 3
Noise Justification: The article provides relevant and important information about Morrisons extending its Quieter Hours to help autistic shoppers have a calmer shopping experience. It includes quotes from Morrisons’ representative and the National Autistic Society, adding credibility to the initiative. The article stays on topic and does not contain irrelevant information. However, it lacks in-depth analysis, scientific rigor, or exploring broader implications beyond the immediate impact on shoppers with autism.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The news article does not pertain to financial topics and does not describe any extreme event. It is about Morrisons supermarket extending its Quieter Hours to provide a calmer shopping experience for autistic shoppers. This initiative aims to make stores more comfortable for shoppers with autism by reducing noise and sensory stimuli. The article highlights the positive impact of this initiative on autistic individuals and their families.
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