Fighting Food Waste and Saving Money with Surprise Bags
- Morrisons extends partnership with Too Good To Go
- Surprise Bags available at 930 Morrisons Daily convenience stores
- Helps combat food waste and sustainability efforts
- Over 40,000 Surprise Bags saved during trial
- Long-standing partnership since 2019
Morrisons is expanding its partnership with Too Good To Go, allowing customers to purchase ‘Surprise Bags’ from 930 of its Morrisons Daily convenience stores. The move aims to combat food waste while providing value to customers and contributing to sustainability efforts. Following a successful trial in various locations across England, Wales, and the Midlands, the supermarket is listing its convenience stores on the surplus food marketplace app. Over 40,000 Surprise Bags were saved during the trial. The partnership began in 2019, making Morrisons the first supermarket partner of Too Good To Go. Morrisons Senior Sustainability Manager Andrew Edlin said, ‘Customers and colleagues continue to value Too Good To Go’s Surprise Bags from Morrisons.’ Too Good To Go UK and Ireland Country Director Sophie Trueman added, ‘Our team is thrilled to join the fight against food waste.’
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Morrisons extending its partnership with Too Good To Go to combat food waste by offering Surprise Bags at their convenience stores. It mentions the success of the trial and quotes from representatives of both companies. However, it includes a brief mention of an unrelated record broken by beauty brand P.Louise which may be considered as a digression.
Noise Level: 2
Noise Justification: The article provides relevant information about Morrisons extending its partnership with Too Good To Go to combat food waste and reduce prices for customers while also helping the environment. It highlights the success of their trial and quotes from key figures in both companies. However, it briefly mentions an unrelated record broken by P.Louise at the end which could be considered noise.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons and Too Good To Go
Financial Rating Justification: The article discusses Morrisons, a supermarket chain, expanding its partnership with Too Good To Go to combat food waste and reduce prices on surplus food. This could potentially impact the financial performance of both companies and their stocks.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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