Reducing Food Waste and Saving Money with Surprise Bags

  • Morrisons extends partnership with Too Good To Go to combat food waste
  • Over 40,000 Surprise Bags saved during trial period
  • Surprise Bags contain nearing sell-by date food at reduced prices
  • Customers can reserve and pick up bags via app
  • Partnership launched in November 2019, has saved 2.3 million bags from waste
  • Food waste contributes to 10% of global greenhouse gas emissions

Morrisons is expanding its partnership with Too Good To Go, a global marketplace for surplus food, to offer ‘Surprise Bags’ at 930 Morrisons Daily convenience stores. The initiative aims to combat food waste and reduce environmental impact while providing customers with discounted products nearing their sell-by date. Since the trial period in various locations across England, Wales, and the midlands, over 40,000 Surprise Bags were saved. Customers can download the Too Good To Go app, find their nearest Morrisons Daily store, reserve bags, and pick them up at a set time. The partnership has been successful since its launch in November 2019, covering nearly 500 supermarkets and saving 2.3 million Surprise Bags from waste. By combating food waste, Morrisons aims to achieve its sustainability target of scope 3 net-zero operational emissions.

Factuality Level: 10
Factuality Justification: The article provides accurate information about Morrisons’ partnership with Too Good To Go and its efforts to combat food waste, cites specific numbers and statistics, includes relevant quotes from representatives of both companies, and presents the news objectively without any personal perspective or sensationalism.
Noise Level: 2
Noise Justification: The article provides relevant information about Morrisons extending its partnership with Too Good To Go to combat food waste and reduce environmental impact. It highlights the success of their trial and the benefits for customers and the environment. The article stays on topic and supports its claims with data (2.3 million Surprise Bags saved).
Financial Relevance: Yes
Financial Markets Impacted: The partnership between Morrisons and Too Good To Go impacts both companies involved.
Financial Rating Justification: This article discusses a collaboration between two companies, Morrisons and Too Good To Go, which has financial implications for both parties. The expansion of their partnership can potentially impact the financial performance of each company as they work together to combat food waste and reduce environmental impact.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The focus of the article is on Morrisons extending its partnership with Too Good To Go to combat food waste and reduce environmental impact.

Reported publicly: www.retailsector.co.uk