New opportunities for brand promotion and customer engagement

  • Morrisons is expanding its retail media offering to connect with shoppers
  • Introducing digital screens to Market Street food counters for brand promotion and customer interaction
  • Trialling hyper-personalised challenges in More Card app using AI
  • Launching new media channels including trolley media and personalised social media adverts
  • Morrisons Media Group launched in 2022 to deliver marketing campaigns to customers

Morrisons is enhancing its retail media offering to better engage with shoppers and connect them with their favorite brands. The supermarket is introducing digital screens to its Market Street food counters, allowing brands to promote products and interact with customers in areas where their products are not stocked. This new feature has been implemented in over 300 stores, with the first campaigns already live. Additionally, Morrisons is trialling hyper-personalised challenges in its More Card app, using AI to offer customized offers based on each shopper’s shopping patterns. This is a first in the UK grocery market. The retailer is also launching new media channels, including trolley media and personalised Facebook and Instagram adverts using their first-party data asset. Morrisons Media Group, which was launched in 2022, enables supplier brands to deliver marketing campaigns to Morrisons’ customers. These new initiatives aim to provide more personalization and value to customers while showcasing the unique Market Street counters.

Factuality Level: 3
Factuality Justification: The article provides information about Morrisons’ new retail media offerings, such as digital screens at food counters and personalized challenges in their More Card app. However, the article lacks depth and context, focusing more on promotional aspects rather than providing a comprehensive analysis of the impact or implications of these new initiatives. Additionally, the article contains some promotional language and lacks critical analysis or independent perspectives.
Noise Level: 3
Noise Justification: The article provides relevant information about Morrisons’ new retail media offerings and strategies, including digital screens at food counters, personalized challenges in their app, and new media channels. It stays on topic and supports its claims with examples. However, it lacks in-depth analysis, accountability, and scientific rigor.
Financial Relevance: Yes
Financial Markets Impacted: The article pertains to Morrisons, a grocery giant, and its new retail media offerings. While it may not have a direct impact on financial markets, it could potentially impact the advertising and marketing industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article discusses Morrisons’ new media opportunities for shoppers, which primarily focuses on advertising and marketing strategies. There is no mention of any extreme events or financial market impacts.

Reported publicly: www.retailgazette.co.uk