Earn Points on Everyday Purchases Beyond the Weekly Shop
- Morrisons expands loyalty scheme with over 300 brands
- Customers can now earn points on everyday purchases beyond the weekly shop
- Partners include Ebay, Very, Just Eat, Asos and more
- Digital-only feature for earning points
- Points automatically added to account after purchase
- Loyalty scheme launched on Deliveroo earlier this year
Morrisons has expanded its More Card loyalty scheme by introducing ‘more partner points’, allowing customers to earn points with over 300 participating brands through the Morrisons More App or website. Partners include Ebay, Very, Just Eat, Asos and more. To earn points, customers must log into their app or website, click through to a partner retailer, and make their purchase as normal. Points will be automatically added to their account. This follows customer feedback for more ways to earn rewards. Morrisons loyalty director Kate Lavery said: ‘We’re always looking for ways to make the loyalty scheme even more rewarding.’
Factuality Level: 8
Factuality Justification: The article provides accurate information about the expansion of Morrisons’ loyalty scheme and includes relevant details about partner brands and how customers can earn points. It also mentions customer feedback and the supermarket’s ongoing efforts to improve the loyalty program. However, it briefly mentions unrelated cyber attacks on other retailers at the end which may be considered as a digression.
Noise Level: 3
Noise Justification: The article provides relevant information about the expansion of Morrisons’ loyalty scheme and how customers can earn points through partner brands. It also mentions customer feedback and ongoing efforts to improve the program. However, it briefly touches on unrelated cyber attacks involving other retailers which may not be directly related to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the expansion of Morrisons’ loyalty scheme, which may impact customer spending habits and potentially affect the supermarket’s sales and revenue. It also mentions cyber attacks on other retailers like M&S and Co-op, which could have financial implications for those companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event is mentioned in the text.
www.retailgazette.co.uk