Supermarket Grows Florist Workforce to Meet Increased Online Searches

  • Morrisons doubles the number of in-store florists to 300
  • Online searches for flowers up by 277% according to Google data
  • Expansion includes 60 new florist stations and 180 roles for qualified professionals
  • Jane Watson, flowers manager at Morrisons, comments on the move

Morrisons is expanding its in-store florist offering, doubling the number of professional florists to 300 this year. This comes as online searches for flowers have increased by 277% due to the pandemic, according to Google data. The supermarket will add 60 new florist stations, bringing the total to over 100. These new shops aim to provide job opportunities for florists affected by the economic downturn. Jane Watson, flowers manager at Morrisons, said: ‘Flowers make people feel happier – with their beautiful shapes, bright colours and scents. We work with some of the best growers in the world and have some of the best stems. So we wanted to have the best florists in store to make bouquets for our customers.’

Factuality Level: 8
Factuality Justification: The article provides accurate information about Morrisons doubling the number of professional florists in its stores, increased consumer demand for flowers, and creating new jobs for florists affected by the pandemic. It also includes a quote from a representative of the company. However, it could provide more context on the economic impact of the pandemic on the flower industry.
Noise Level: 2
Noise Justification: The article provides relevant information about Morrisons expanding its in-store florist shops to meet increased demand and create jobs for florists affected by the pandemic. It also includes a quote from a representative of the company. However, it could benefit from more data or analysis on the specific impact of the pandemic on the flower industry and job market.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons’ stock prices may be impacted by the decision to hire more florists, as well as potential increased sales of flowers and related products.
Financial Rating Justification: The article discusses Morrisons, a supermarket company, making changes in response to consumer demand and the economic downturn due to Covid-19. This can affect their financial performance and stock prices, making it financially relevant.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk