Supermarket Chain Improves Inclusion for Visually Impaired Customers
- Morrisons introduces braille menus in UK cafes
- Improves accessibility for visually impaired customers
- New food options and deals added to menu
- CEO Rami Baitiéh emphasizes keeping prices low amid National Insurance hikes
Morrisons has introduced braille menus in its UK cafes to make the dining experience more accessible for visually impaired visitors. The supermarket listened to customer feedback and added new food options and deals to its menu. Morrisons’ director of café, Sean Gill, said that they are always looking for ways to support customers and the rollout of braille menus is a direct result of listening to those who visit their cafes with visual impairments. The change will make a big difference for those in need and aims to create an inclusive experience for all customers. Morrisons reported a 4.1% rise in group like-for-like sales to £15.3bn in the year to October 27, with fourth quarter sales climbing 4.9% to £3.8bn. CEO Rami Baitiéh emphasized keeping prices low despite National Insurance hikes from the Budget.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Morrisons introducing braille menus in their UK cafes to make the dining experience more accessible for visually impaired customers. It also mentions the increase in sales and CEO’s statement on keeping prices low for customers. The content is focused and does not contain any irrelevant or misleading information, sensationalism, redundancy, personal perspective presented as a fact, invalid arguments, or logical errors.
Noise Level: 3
Noise Justification: The article provides relevant information about Morrisons introducing braille menus in its cafes to make the dining experience more accessible for visually impaired customers and mentions the company’s financial performance. However, it also includes unrelated content about Pepco and its plans for Poundland, which may not be directly related to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article mentions Morrisons’ financial performance, with a rise in full-year profit and group like-for-like sales. However, there is no specific event impacting financial markets or companies other than the mention of National Insurance hikes from the Budget.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
www.retailgazette.co.uk