Helping customers stretch their budgets with significant price cuts this January!

  • Morrisons invests £15m to reduce prices on 1,000 products.
  • Average price cut of 20% on over 200 popular items.
  • Price reductions include essentials like washing up liquid and fresh produce.
  • Price locks will last for eight weeks starting from December 27.
  • This initiative is part of a rolling program of price locks for the second consecutive year.
  • Includes 350 health and beauty products in the price cuts.
  • Morrisons aims to help customers manage budgets post-Christmas.

Morrisons has announced a significant investment of £15 million aimed at reducing prices on a wide range of popular products this January. This initiative is designed to assist customers in managing their budgets after the holiday season. The supermarket is cutting prices on over 200 items by an average of 20%, which includes essential cupboard items, breakfast options, and fresh produce. For example, customers can now purchase Morrisons washing up liquid (450ml) for just 59p, down from 75p, and a five-pack of bananas is now priced at 78p instead of 99p. Other notable reductions include Morrisons brown basmati rice (1kg) now at £1.85, down from £2.99, and chopped tomatoes (400g) reduced from 60p to 49p. In total, Morrisons has locked in low prices on 1,000 items for the next eight weeks, starting from December 27, to help customers make their budgets go further. This marks the second consecutive year that Morrisons has implemented a rolling program of eight-week price locks on thousands of products. Additionally, the price cuts extend to 350 health and beauty products, including popular items like Lynx Africa Shower Gel and Nivea Soft Moisturising Cream. These January price cuts are part of Morrisons’ ongoing efforts to support customers in saving money on their weekly shopping, following recent fuel deals that offered 5p off every litre of fuel purchased. Rachel Eyre, Morrisons’ chief customer and marketing officer, emphasized the company’s commitment to keeping prices low without compromising on quality, ensuring customers can easily access nutritious meal ingredients and essential toiletries as they start the new year.

Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about Morrisons’ investment in reducing prices for various products to help customers during January. It includes specific examples of reduced product prices and the duration of these reductions. The quote from Rachel Eyre, chief customer and marketing officer at Morrisons, adds credibility to the report.
Noise Level: 2
Noise Justification: The article provides relevant information about Morrisons’ investment in reducing prices for various products to help customers during January squeeze and offers specific examples of reduced items. It also mentions the duration and scope of these price cuts. The article stays on topic and supports its claims with concrete examples.
Financial Relevance: Yes
Financial Markets Impacted: Morrisons (a UK supermarket chain)
Financial Rating Justification: The article discusses Morrisons’ investment in reducing prices for its products, which can impact the company’s revenue and potentially affect its financial performance. It also mentions fuel deals offered by the company, making it relevant to financial topics.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk