Supermarkets Slash Prices on Seasonal Veg to Make Christmas Affordable and Sustainable

  • Morrisons reduces price of festive vegetables to 10p for customers
  • Asda also brings back 15p festive veg sale
  • Supermarkets aim to prevent food waste and support British farmers

In a bid to make Christmas dinner more affordable and sustainable, Morrisons has cut the price of festive vegetables such as carrots, parsnips, Brussel sprouts, and swede to just 10p for its More Card holders from December 18th to 24th. Additionally, shoppers can buy half-price potatoes until January 1st. Morrisons’ category director of produce and horticulture, Fraser Lovatt, explained that this move helps customers enjoy a complete festive meal without breaking the bank while reducing waste and supporting British farmers. Asda has also brought back its 15p festive veg sale from December 19th to 24th, offering discounted carrots, sprouts, broccoli, and parsnips in-store and online.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Morrisons’ promotion and quotes from the supermarket’s category director of produce and horticulture. It also mentions Asda’s similar promotion. However, it includes a brief mention of Asos, which is unrelated to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about Morrisons’ promotion of discounted vegetables for Christmas dinner and highlights the benefits for customers and farmers. However, it contains some filler content with unrelated information at the end mentioning Asos.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Morrisons cutting the price of vegetables for Christmas dinner, which can impact their sales and potentially affect their revenue. It also mentions Asda’s similar promotion. This relates to financial topics as it involves pricing strategies of supermarkets and could influence customer spending.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailgazette.co.uk