Expanding European Presence in Personalized Gifting Market

  • Moonpig owner acquires Dutch gift retailer Greetz
  • Greetz sold over 7.5 million cards in the Netherlands in 2017
  • Photobox Group generated £325m in fiscal year ending April 2017
  • Greetz to join Moonpig, Photobox, Hofmann and PosterXXL under Photobox Group’s family of brands
  • UK and Netherlands are the main greetings card markets in Europe

Photobox Group, the parent company of Moonpig, has acquired Dutch online cards and gifting retailer Greetz. The acquisition aims to strengthen its position in the European personalized gifting market. Greetz, founded in 2001, sold over 7.5 million cards in the Netherlands in 2017 and is on track to double its 2015 revenues in 2018. Photobox Group’s family of brands includes Moonpig, Photobox, Hofmann, and PosterXXL. The company generated £325m in the fiscal year ending April 2017 and is owned by Exponent Private Equity and Electra Private Equity. With this acquisition, Photobox Group aims to expand its presence in the European personalized gifting market, particularly in the UK and Netherlands, which are the main greetings card markets in Europe.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the acquisition of Greetz by Photobox Group, the growth of the company, and quotes from relevant parties involved in the deal.
Noise Level: 2
Noise Justification: The article provides relevant information about the acquisition of Greetz by Photobox Group and its impact on their business expansion in Europe. It also includes quotes from key executives of both companies. However, it lacks any analysis or discussion of long-term trends or possibilities, accountability, scientific rigor, intellectual honesty, staying on topic, evidence, data, or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: The acquisition of Greetz by Photobox Group impacts the e-commerce sector and may affect the stock prices of related companies.
Financial Rating Justification: This article discusses a business acquisition in the e-commerce industry, which can have financial implications for the involved companies and potentially impact the stock market.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event occurred in the last 48 hours.

Reported publicly: www.retailsector.co.uk