Smartphone Purchases Soar in Q1 2018

  • Smartphone purchases account for 54% of UK retail transactions
  • Mobile transactions increased by 66% in Q1 2018 compared to Q4 2017
  • Shopping apps drive mobile usage with 25% higher conversion rates than mobile web
  • In-app transactions increased by 22% year-over-year globally
  • Omnichannel consumers account for 27% of all sales despite being only 7% of customers

A recent study by marketing technology company Criteo’s Global Commerce Review revealed a significant increase in retail purchases made on smartphones, with a 66% rise from Q4 2017 to Q1 2018. Mobile devices accounted for over half (54%) of all UK retail transactions. Shopping apps play a crucial role in this trend, generating conversion rates three times higher than mobile web usage. Globally, in-app transactions have increased by 22% year-over-year. Omnichannel consumers, representing only 7% of customers, contribute to 27% of all sales. Jonathan Opdyke, Criteo’s chief strategy officer, emphasizes the need for retailers to adopt apps and improve data infrastructure for a seamless shopping experience.

Factuality Level: 10
Factuality Justification: The article provides accurate information from a reliable source (Criteo’s Global Commerce Review), presents relevant data on the increase in retail purchases made on smartphones, and includes quotes from an expert in the field to support its claims. It does not contain any digressions or irrelevant details, nor does it include misleading information or personal opinions presented as facts.
Noise Level: 3
Noise Justification: The article provides relevant information about the increase in retail purchases made on smartphones and the benefits of using shopping apps for retailers. It also includes insights from an industry expert. However, it could benefit from more analysis or context about the broader implications of these trends.
Financial Relevance: Yes
Financial Markets Impacted: Retail industry
Financial Rating Justification: The article discusses the increase in retail purchases made on smartphones, which can impact the financial performance of companies in the retail sector and affect their stock prices.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk