The Rise of TikTok Shoppers

  • Millennials outshop Gen Z on social media platforms like TikTok, Instagram, and Facebook
  • Social commerce in the UK expected to more than double by 2028 reaching nearly £16bn
  • TikTok emerges as top platform for consumer purchases

New research by the Retail Technology Show (RTS) reveals that Millennials have surpassed Gen Z as the fastest-growing demographic for social commerce purchases on platforms like TikTok, Instagram, and Facebook. The study surveyed over 1,000 UK shoppers and found that Millennials made an average of 21 purchases on TikTok in the past year compared to 20 by Gen Z shoppers. Social commerce in the UK is expected to more than double by 2028, reaching nearly £16bn. As retailers adapt to engage and retain social shoppers, data-led decision making will be crucial for targeting and engagement.

Factuality Level: 8
Factuality Justification: The article provides accurate and objective information based on research conducted by RTS, with clear data and statistics about social commerce purchases among Millennials and Gen Z. It also includes insights from an industry expert. However, it lacks a direct source for the study and could provide more context or explanation of the methodology used in the survey.
Noise Level: 3
Noise Justification: The article provides some relevant information about social commerce trends but is mostly focused on reporting recent research findings without offering much analysis or context. It also includes a vague and unrelated statement at the end about 2025 being challenging for retailers.
Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses social commerce trends among different age groups and their spending habits on various platforms, but does not directly pertain to financial topics or impact specific financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text

Reported publicly: www.retailgazette.co.uk