Nostalgia Meets Modern Marketing: ‘Maybe It’s Maybelline’ Returns
- Maybelline relaunches iconic tagline ‘Maybe It’s Maybelline’
- Tagline debuted in 1991 and is now adapted for TikTok era
- Sonic branding agency Sixième Son developed the melody
- Global creative agency Gotham behind campaign
- Influencers like Hadid, Reid, and Mitchell promote the jingle’s return
- 84% brand recall for ‘Maybe It’s Maybelline’
- L’Oréal’s sales up 5.3% in Q2 due to new product launches
Maybelline, an L’Oréal-owned brand, is reviving its iconic tagline ‘Maybe It’s Maybelline’, which first debuted in 1991 and has now been adapted for the TikTok era of beauty marketing. The tagline, which has a strong 84% brand recall, was replaced with ‘Make It Happen’ in 2015 but is back with a modern twist. Sonic branding agency Sixième Son developed the melody, while global creative agency Gotham is behind the campaign. Influencers like Gigi Hadid, Yara Shahidi, and Amber Valletta are promoting the jingle’s return in a new ad. L’Oréal reported a 5.3% sales increase in Q2, partly due to new product launches like Maybelline’s Sunkisser blush.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Maybelline’s decision to reintroduce its old tagline ‘Maybe It’s Maybelline’ with a modern twist for the TikTok era. It also mentions the involvement of influencers in promoting the campaign and L’Oréal’s sales growth. However, it lacks some details about the specifics of the new ad or the Sunkisser blush product.
Noise Level: 4
Noise Justification: The article primarily focuses on the relaunch of a marketing campaign and brand tagline for Maybelline. While it provides some information about the company’s strategy to appeal to younger consumers and the involvement of influencers in promoting the campaign, it lacks in-depth analysis or discussion of long-term trends or consequences. It also does not offer significant actionable insights or new knowledge beyond the specific marketing efforts mentioned.
Financial Relevance: Yes
Financial Markets Impacted: L’Oréal’s sales impacted by new product launches and nostalgia marketing strategy
Financial Rating Justification: The article discusses the financial performance of L’Oréal, a company in the cosmetics industry, and how their sales were positively affected by the relaunch of a nostalgic marketing campaign for Maybelline. It also mentions double-digit growth in the makeup segment due to new product launches.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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