Fashion Retailer Makes Significant Changes to Attract More Shoppers
- Matalan is overhauling its loyalty programme and revamping its mobile app under its business transformation.
- The company plans to replace its ‘Matalan Me Rewards’ scheme with a more targeted initiative.
- Sarah Welsh, Matalan chief product, brand and commercial officer, said the new loyalty programme will focus on areas beyond discounts.
- Matalan is collecting data from shoppers to shape the new loyalty scheme.
- The clothing and homewares specialist is also refreshing its mobile app.
- The company aims to enhance the app experience for more engaged customers.
- Matalan has transformed 30 stores this year with a £25m investment into physical stores.
- The brand made several senior hires on October 6th to support expertise in buying, design, trading, merchandising, customer and loyalty.
Fashion brand Matalan is overhauling its loyalty programme and revamping its mobile app as part of a business transformation. The company plans to replace its ‘Matalan Me Rewards’ scheme with a more targeted initiative, focusing on areas beyond discounts alone. Speaking to Retail Week, Matalan chief product, brand and commercial officer Sarah Welsh said the new loyalty programme will speak more deeply to customers’ needs. Matalan is also collecting data from shoppers to shape the new loyalty scheme and refreshing its mobile app for a better experience. The clothing and homewares specialist has transformed 30 stores this year with a £25m investment into physical stores and made several senior hires on October 6th to support expertise in buying, design, trading, merchandising, customer and loyalty.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Matalan’s plans to overhaul its loyalty programme and revamp its mobile app, with quotes from a company executive. It also mentions the company’s recent investments in physical stores and senior hires. The information is relevant and not sensationalized or misleading.
Noise Level: 3
Noise Justification: The article provides relevant information about Matalan’s business transformation, including updates on its loyalty program and mobile app. It also mentions the company’s plans to revamp stores and make senior hires. However, it lacks in-depth analysis or new insights, and focuses more on reporting recent events without offering significant commentary or data-driven evidence.
Financial Relevance: Yes
Financial Markets Impacted: Matalan’s business transformation and changes in its loyalty programme and mobile app may impact the company’s performance and customer engagement, potentially affecting its sales and revenue.
Financial Rating Justification: The article discusses Matalan’s plans to overhaul its loyalty programme and revamp its mobile app as part of a business transformation. This can have an impact on the company’s financial performance by potentially increasing customer engagement and sales, which may affect its stock value and overall market position.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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