Expansion into $4B Retail Sales Portfolio
- Marquee Brands acquires Laura Ashley
- Gordon Brothers acquired the brand in 2020
- Laura Ashley expanded globally through partnerships with Next, IMG and Batsheva
- Turnaround under Carolyn D’Angelo’s leadership
- Marquee plans to integrate Laura Ashley into its roster as a fully licensed operating model
- Brand active in over 200 lifestyle categories through 100+ partners globally
Marquee Brands has acquired the iconic British lifestyle brand, Laura Ashley, following its acquisition by Gordon Brothers in 2020 and subsequent growth under former President Carolyn D’Angelo. The brand will be integrated as a fully licensed operating model into Marquee’s global portfolio, which includes Martha Stewart, Emeril Lagasse, Sur La Table, BCBG, Ben Sherman, and more. With over 100 partners in the U.S., U.K., Japan, South Korea, and other Asian markets, Marquee plans to deepen Laura Ashley’s presence across North America, Latin America, Asia Pacific, and EMEA regions.
Factuality Level: 10
Factuality Justification: The article provides accurate information about the acquisition of Laura Ashley brand by Gordon Brothers, its partnerships with Next and Batsheva, expansion into various regions, and the transition to Marquee Brands. It also includes quotes from relevant sources and details about Marquee Brands’ other portfolio brands.
Noise Level: 3
Noise Justification: The article provides relevant information about the acquisition of Laura Ashley brand by Gordon Brothers and its subsequent growth under Marquee Brands. It also mentions the expansion plans for the brand in various regions. However, it lacks deep analysis or insights beyond basic reporting.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the acquisition of the Laura Ashley brand by Gordon Brothers and its subsequent growth under Marquee Brands, which involves financial topics such as insolvency, licensing, and partnerships with companies like Next and IMG. However, there is no direct impact on financial markets or specific companies mentioned.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
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