Fashion Giant Offers Support and Expertise to Emerging Fashion Rental Platform
- Mango invests in party dress and accessories rental platform La Más Mona
- La Más Mona to receive advice and mentoring sessions from Mango professionals on internationalisation and technology
- Platform has 315,000 registered customers and 35,000 rented garments
- Mango StartUp Studio’s third investment since launch in 2022
Mango has announced its investment in party dress and accessories rental platform, La Más Mona, through a convertible participation loan as part of an ‘acceleration’ program. The start-up will receive advice and mentoring sessions from Mango professionals on internationalisation and technology, as well as people management. Founded in 2012, La Más Mona initially focused on B2C clothing rental before expanding to a B2B model for brands looking to launch their own rental services. The platform currently has 315,000 registered customers and 35,000 rented garments. This is the third investment made by Mango StartUp Studio since its launch in 2022, which also invested in sustainability start-up Recovo and on-demand salary business Payflow.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Mango’s investment in La Más Mona, the services offered by La Más Mona, and Mango’s other investments. It also mentions the launch of a clothing rental pilot trial on Mango’s website. The information is presented objectively without any clear signs of sensationalism or personal opinion.
Noise Level: 3
Noise Justification: The article provides relevant information about Mango’s investment in La Más Mona and the services offered by both companies. It also mentions other investments made by Mango StartUp Studio. However, it could provide more details on the specific terms of the investment and the potential impact on the fashion industry.
Financial Relevance: Yes
Financial Markets Impacted: Mango’s investment in La Más Mona and its StartUp Studio’s involvement in the acceleration program may impact the financial markets as it shows an interest in sustainable business models and rental services, which could influence other companies to invest in similar ventures.
Financial Rating Justification: The article discusses a company (Mango) investing in another company (La Más Mona), which is related to the financial aspect of business operations. Additionally, it mentions the potential impact on financial markets as it highlights the interest in sustainable and rental services.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the text.
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