Global Success for Manchester-Based Jiu Jitsu Apparel Firm
- Manchester martial arts clothing brand Progress JJ doubles sales to £2.4 million
- Celebrity fans include Elon Musk, Mark Zuckerberg, Tom Hardy and Henry Cavill
- Sales expected to reach £4.5 million in the next year
- Progress JJ collaborates with Gymshark
- Inventory Planner software boosts efficiency and profitability
Manchester martial arts clothing brand Progress JJ has doubled its sales in the last year, reaching £2.4 million and shipping to over 75 countries. The company, which specializes in stylish jiu jitsu sportswear, credits its success to a family-run business model and the growing popularity of jiu jitsu. Celebrity fans like Elon Musk and Mark Zuckerberg have helped raise awareness. With plans to expand into America, Progress JJ aims to reach £4.5 million in sales next year.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about the growth and success of Manchester-based martial arts clothing brand Progress JJ. It includes details on sales figures, celebrity fans, expansion plans, and the impact of Brexit on the business. The founder’s interview from the Brightpearl’s Lightning 50 E-Commerce Growth Hacking Podcast is also mentioned, adding credibility to the information presented.
Noise Level: 3
Noise Justification: The article provides relevant information about a Manchester-based martial arts clothing brand’s growth and success in the jiu jitsu market. It highlights the company’s expansion plans and mentions celebrity fans of the sport. However, it lacks in-depth analysis or exploration of broader trends or consequences of the brand’s impact on the industry.
Financial Relevance: Yes
Financial Markets Impacted: The article discusses the growth and success of Progress JJ, a martial arts clothing brand that has doubled its sales to £2.4 million in the last year and is expected to almost double again to £4.5 million in the next year. The company secured six-figure funding from the Northern Powerhouse for export growth and uses Inventory Planner stock planning software to boost efficiency and profitability.
Financial Rating Justification: The article highlights the financial success of a martial arts clothing brand, Progress JJ, and its plans for future growth. It also mentions the impact of Brexit on the company’s decision to open a warehouse in Spain.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The information provided discusses the growth and success of a martial arts clothing brand, Progress JJ.
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