Influencers Like Harry Styles and Lewis Hamilton Drive Accessory Trends

  • Sales at Oliver Proudlock’s male jewellery brand Serge DeNimes are booming after a successful American launch
  • Jewelry loving stars like Harry Styles and Lewis Hamilton inspire men to accessorize with rings, bracelets, and chains
  • Sales rose by 20% from £2m in 2021 to £2.4m in 2022 and are projected to hit £4m this year and £6m in 2024
  • Serge DeNimes benefits from the popularity of ‘kidult’ jewelry with nostalgic designs reminiscent of childhood
  • Silver is used for all Serge pieces, and the brand uses Inventory Planner software to manage stock better
  • The company plans to expand further in Australia, Asia, and Europe
  • Serge DeNimes now stocks at retail giants like Bloomingdale’s and Urban Outfitters

Sales at Oliver Proudlock’s male jewelry brand, Serge DeNimes, have surged following a successful American launch. Celebrities like Harry Styles, Lewis Hamilton, Shawn Mendes, and Frank Ocean are inspiring men to accessorize with rings, bracelets, and chains. The brand, which uses silver for all its pieces, has seen sales rise by 20% from £2m in 2021 to £2.4m in 2022 and is projected to hit £4m this year and over £6m in 2024. Serge DeNimes benefits from the popularity of ‘kidult’ jewelry with nostalgic designs reminiscent of childhood. The company uses Inventory Planner software to manage stock better, plans to expand further in Australia, Asia, and Europe, and now stocks at retail giants like Bloomingdale’s and Urban Outfitters.

Image Attribution: https://unsplash.com/@johannesplenio
Factuality Level: 7
Factuality Justification: The article provides a detailed overview of the success of Serge DeNimes, including sales figures and the influence of celebrities on men’s jewelry trends. However, it contains some promotional language and personal opinions from Proudlock that may blur the line between objective reporting and marketing. While the information appears mostly accurate, the focus on celebrity endorsements and personal anecdotes may detract from a purely factual presentation.·
Noise Level: 6
Noise Justification: The article provides a detailed overview of the growth and strategies of Serge DeNimes, including insights from the founder and managing director. However, it primarily focuses on promotional content and lacks critical analysis or accountability regarding the broader implications of the brand’s success. While it mentions the use of data for stock management, it does not delve into systemic issues or long-term trends in the jewellery market.·
Financial Relevance: Yes
Financial Markets Impacted: The financial markets and companies impacted by this article are Oliver Proudlock’s male jewellery brand Serge DeNimes, as well as retail giants such as Bloomingdale’s and stockists like Selfridge’s and Urban Outfitters. The success of the brand has led to projected sales growth from £2.4m in 2022 to £6m in 2024.
Financial Rating Justification: The article discusses the financial performance and growth projections of Serge DeNimes, a male jewellery brand, and its expansion into new markets such as the US. It also mentions the influence of celebrities like Harry Styles and Lewis Hamilton on sales and the use of software (Inventory Planner) to improve stock control and profitability.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses the growth and success of a jewellery brand, but does not mention any extreme events occurring in the last 48 hours.·

Reported publicly: www.retailsector.co.uk