Premium Sparkling Sodas and RTDs Set to Hit UK Market Through Majestic
- Majestic becomes exclusive distributor for Blake Lively’s Betty Buzz and Betty Booze drinks
- Seven products from Betty Buzz and Betty Booze to be added to Majestic’s retail proposition
- Partnership highlights growing reputation of Majestic Commercial in UK on-trade market
Majestic has been named the exclusive distributor of actress and entrepreneur Blake Lively’s drinks brands – Betty Buzz and Betty Booze – across England, Scotland, and Wales. The partnership will see seven products from the Betty Buzz premium sparkling soda and Betty Booze ready-to-drink ranges added to Majestic’s retail offering in stores and online, as well as through Majestic Commercial. Lively launched Betty Buzz in September 2021, with Betty Booze following in June 2023. The deal highlights the growing reputation of Majestic Commercial in the UK on-trade market, which supplies over 3,000 food-led venues across the country. Maria Lopez, general manager of Majestic Commercial, expressed excitement about working with Blake Lively’s team and shared that there is a growing demand for premium soft drinks and RTDs among British consumers. Gareth Williams, global brand director for Betty Buzz and Betty Booze, noted the alignment in values between the two brands and their focus on offering high-quality products.
Factuality Level: 10
Factuality Justification: The article provides accurate information about a partnership between Majestic and Blake Lively’s drink brands Betty Buzz and Betty Booze, including details on the products and the companies involved, as well as quotes from representatives of both parties. It is relevant to the topic and does not contain any misleading or sensationalized content.
Noise Level: 3
Noise Justification: The article provides relevant information about a new partnership between Majestic and Blake Lively’s drink brands Betty Buzz and Betty Booze, but it lacks in-depth analysis or exploration of long-term trends or consequences. It also does not offer significant actionable insights or new knowledge for the reader.
Financial Relevance: Yes
Financial Markets Impacted: The partnership between Majestic and Blake Lively’s drinks brands may impact the retail sector and the sales of premium soft drinks and ready-to-drink products in the UK.
Financial Rating Justification: This article discusses a new partnership between Majestic, a retailer of alcoholic beverages, and Blake Lively’s drinks brands. The deal involves adding seven products from Betty Buzz and Betty Booze to Majestic’s offerings, which may impact the sales of premium soft drinks and ready-to-drink products in the UK market.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme events mentioned in the article.
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