Department Store Legends to Hit the Small Screen

  • Macy’s developing a TV series based on Julie Satow’s best-selling historical novel
  • The show will feature women who shaped department stores in the past
  • Includes Dorothy Shaver, Hortense Odlum, and Geraldine Stutz as key characters
  • Macy’s Chief Marketing Officer Sharon Otterman led the deal
  • Project is part of Macy’s content strategy with NBCUniversal

Macy’s is adapting Julie Satow’s best-selling novel, ‘When Women Ran Fifth Avenue,’ into a scripted television series. The show will feature historical figures like Dorothy Shaver, Hortense Odlum, and Geraldine Stutz, who transformed department stores in the 19th and mid-20th centuries. Macy’s Chief Marketing Officer Sharon Otterman led the deal, which is part of a wider content strategy with NBCUniversal that includes the Thanksgiving Day Parade and 4th of July Fireworks.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Macy’s adapting a novel into a scripted television series based on women who shaped the department store business and mentions the involvement of Margaret Getchell. It also discusses the company’s content strategy including the Thanksgiving Day Parade and 4th of July Fireworks, along with viewership numbers. The information is relevant and objective.
Noise Level: 2
Noise Justification: The article provides relevant information about Macy’s adapting a popular novel into a scripted television series featuring influential women in the department store business and highlights the importance of history and branding. It also mentions the company’s content strategy with NBCUniversal for their events. The noise level is low as it stays on topic and provides useful information without unnecessary filler content.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Macy’s adapting a novel about women who shaped the department store business and their impact on retail. It mentions that Macy’s is part of a wider content strategy including events like the Thanksgiving Day Parade and 4th of July Fireworks, which attract viewers and are featured on NBC, Peacock, and Telemundo. While it touches upon financial topics related to the company’s marketing strategies and viewership numbers, there is no direct impact on financial markets or companies mentioned.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in this article.

Reported publicly: www.retaildive.com