Exclusive Access to Limited Deals for Lidl Plus Users
- Lidl trials middle aisle click and collect scheme for loyalty programme members
- Reserve items before they hit the stores
- Lidl Plus app integration
- Investment in loyalty scheme
German supermarket chain Lidl is testing a new click and collect service on its app, allowing loyalty programme members to reserve Middle of Lidl products before they hit the stores. Starting from April 7, customers can secure popular items two weeks ahead of their release through the Lidl Plus app and choose their preferred store for collection. Lidl GB Chief Customer Officer Jassine Ouali said, ‘We’re always exploring bold new ways to enhance our customers’ shopping experience.’ The trial is part of Lidl’s recent strategy to invest in its loyalty scheme, which includes sharing customer data with Google and Meta for personalized ads. Stay updated with Retail Gazette’s daily email newsletter.
Factuality Level: 7
Factuality Justification: The article provides accurate information about Lidl’s new click, reserve and collect service trial on its app and quotes from the company’s chief customer officer. However, it contains some irrelevant details such as mentioning hiked prices and bill payments which are not directly related to the main topic.
Noise Level: 4
Noise Justification: The article provides relevant information about Lidl’s new click, reserve and collect service trial on its app, which is related to the company’s strategy of enhancing customer experience and investing in its loyalty scheme. However, it also includes a brief mention of increased prices and bill payments unrelated to the main topic, making it slightly noisy.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Lidl’s new click, reserve and collect service on its app which may impact the shopping experience for customers. It also mentions an update to Lidl’s loyalty scheme involving sharing customer data with Google and Meta for personalized ads. However, there is no direct mention of financial markets or companies being impacted.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
www.retailgazette.co.uk