Supermarket under scrutiny for misleading labelling
- Lidl removes outdated references to fake farm branding on its website
- Chief commercial officer denies claims of using the labelling
- MPs point out instances of Strathvale Farm products still on the website
- Lidl stopped selling ‘farm brands’ in stores in 2019
- Supermarket checking site to remove out-of-date references
Lidl has swiftly removed outdated references to so-called fake farm branding on its website after facing questions from MPs. The discounter’s chief commercial officer denied using the labelling, but MPs found instances of Strathvale Farm products still on the website. Lidl stopped selling ‘farm brands’ in stores in 2019, but is now checking the site to ensure all out-of-date references are removed.
Factuality Level: 3
Factuality Justification: The article contains contradictory information regarding the use of ‘farm branding’ by Lidl. It mentions that Lidl’s chief commercial officer denied using the term ‘farms’ but also points out instances of ‘Strathvale Farm’ products on Lidl’s website. The article lacks clarity and consistency in reporting the facts.
Noise Level: 3
Noise Justification: The article provides relevant information about Lidl’s response to MPs’ questions regarding fake farm branding on its website. It includes statements from Lidl’s chief commercial officer and details about the specific farm names mentioned. The article also mentions the actions taken by Lidl to remove outdated references and provides context about the timeline of events. However, the article contains some repetitive information and could benefit from more in-depth analysis or exploration of the implications of fake farm branding in the food industry.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The news article does not pertain to financial topics and does not describe any extreme events.
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