Supermarket Chain Enhances User Experience with Targeted Ads

  • Lidl launches cross-platform advert targeting with Meta and Google
  • Users receive notification asking for permission to share data
  • Data used to tailor personalized ads on Google, Meta, and The Trade Desk platforms
  • Loyalty scheme members’ consent can be withdrawn at any time in app settings

Lidl has introduced cross-platform advert targeting, allowing its loyalty scheme members to receive personalized ads across Google and Meta. Lidl Plus users received a notification asking for permission to share their data with these platforms. The updated terms and conditions notify shoppers that giving consent will enable the supermarket chain to tailor marketing based on their interests. Without consent, Lidl adverts may still appear but won’t be personalized. This move follows Tesco’s recent trial of tailored Clubcard Prices based on shopping habits.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Lidl’s new cross-platform advertising strategy and its use of personal data for targeted ads. It also mentions Tesco’s similar efforts in personalization. However, it could be more concise and avoids any bias or opinion.
Noise Level: 3
Noise Justification: The article provides relevant information about Lidl’s new cross-platform advertising strategy using personalized ads on Google and Meta platforms. It also mentions Tesco’s similar efforts with Clubcard Prices. The content is not filled with noise or irrelevant information, but it could provide more in-depth analysis of the implications and potential consequences for consumers.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses Lidl’s launch of cross-platform advertising targeting, which involves sharing data with Google and Meta to personalize ads for its loyalty scheme members. Although it mentions a supermarket chain, there is no direct impact on financial markets or specific companies mentioned.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text.

Reported publicly: www.retailgazette.co.uk