Buy Now, Pay Later Service Teams Up with Fashion Brand

  • Laybuy partners with Alexachung as its second major UK partner
  • Allows consumers to spread purchase cost over six interest-free payments
  • Online and in-store merchants onboarded since October 2018
  • Footasylum was the first major retailer partner
  • Edwin Bodson, Alexachung MD, excited about offering flexibility to customers
  • Gary Rohloff, Laybuy co-founder, sees growing interest from UK retailers

Laybuy, a buy now, pay later service, has announced its partnership with fashion brand Alexachung as its second major UK partner. The company allows consumers to spread the cost of purchases over six interest-free payments, with the first payment made at the point of sale. Since onboarding merchants in the UK since October 2018, Alexachung is only the second major retailer to join Laybuy’s roster, following Footasylum’s partnership earlier this year. Edwin Bodson, managing director of Alexachung, expressed excitement about offering flexibility to customers through Laybuy, while Gary Rohloff, co-founder and MD of Laybuy, noted the growing interest from UK retailers in responsible payment options.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the partnership between Laybuy and Alexachung, and includes quotes from representatives of both companies that support the announcement. It also gives context on Laybuy’s operations in the UK market.
Noise Level: 2
Noise Justification: The article provides relevant information about a new partnership between Laybuy and Alexachung, with quotes from both companies’ representatives. It is focused on the topic and does not contain irrelevant or misleading information.
Financial Relevance: Yes
Financial Markets Impacted: Buy now, pay later service Laybuy partners with fashion brand Alexachung, impacting financial companies and payment methods in the retail industry
Financial Rating Justification: The article discusses a partnership between Laybuy and Alexachung, which offers consumers an interest-free payment option for purchases. This impacts financial companies involved in the buy now, pay later service and the retail industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.retailsector.co.uk