UK’s Last-Minute Christmas Shopping Habits Revealed

  • 14.9 million shoppers expected to spend £1.65bn on last-minute Christmas purchases
  • Super Saturday (22 December) sees £1.38bn spent in-store, £321m online on ‘Frenzied Friday’
  • Food and drink, fashion, alcohol, and toys top Super Saturday shopping list
  • London, Scotland, and Northern Ireland have highest percentage of last-minute shoppers
  • Chocolates, perfumes, clothes, gift cards, and alcohol top last-minute gifts
  • Men more likely to leave shopping until the last minute than women

A study by VoucherCodes and CRR found that 14.9 million people will spend £1.65bn on last-minute Christmas purchases, with £1.38bn spent in-store on Super Saturday (22 December. Online sales peak on Frenzied Friday, totaling £321m. Food and drink, fashion, alcohol, and toys are the top items bought. London, Scotland, and Northern Ireland have the highest percentage of last-minute shoppers. Men are more likely to leave shopping until the last minute than women.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about last-minute Christmas shopping trends based on research by VoucherCodes and other sources. It includes statistics, percentages, and quotes from an expert in the field. However, it could be improved with more context or background information on the methodology used for the research.
Noise Level: 3
Noise Justification: The article provides relevant information about shopping trends and consumer behavior during the holiday season, but it is mostly focused on specific events (Frenzied Friday and Super Saturday) and does not offer much analysis or insight beyond that. It also includes some demographic data, but lacks a broader context or deeper exploration of the reasons behind last-minute shopping habits.
Financial Relevance: Yes
Financial Markets Impacted: Retail and e-commerce industries
Financial Rating Justification: The article discusses the expected spending on Christmas purchases, impacting retail stores and online sales during ‘Super Saturday’ and ‘Frenzied Friday’, which can affect the financial markets and companies in these sectors.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: No extreme event mentioned in the article, just a discussion about last-minute Christmas shopping habits and spending trends.

Reported publicly: www.retailsector.co.uk