Department Store Takes on Amazon with Exclusive Offers
- Kohl’s holds a sales event after its Summer Cyber Deals to compete with Amazon Prime Day
- Up to 60% off across the entire assortment during Kohl’s Summer Cyber Deals
- Loyalty members get double rewards and free shipping on all online purchases
- 25% or 30% off using a coupon during Prime Day
- Independence Day and back-to-school season drive consumer discount expectations
- 94% of consumers plan to buy something for Independence Day, food is top priority
- Retailers following Amazon’s lead as 20% prefer other stores over Amazon
- 11% say others have better deals than Amazon, particularly for TVs on Black Friday
Kohl’s is joining the ranks of retailers holding summertime sales to rival Amazon’s Prime Day. The department store’s ‘Summer Cyber Deals’, taking place from July 8-11, will offer up to 60% off across its entire assortment and include one-day deals on outdoor toys, family apparel, and home items. Loyalty members can earn double rewards and enjoy free shipping on all online purchases during the event. Following Prime Day on July 16-17, shoppers can use a coupon for 25% off or 30% with a store credit card. This comes as Independence Day and back-to-school season drive consumer expectations for discounts on related merchandise. Kohl’s event features brands like Adidas, Nike, Under Armour, Vans, Nespresso, Fisher Price, Estée Lauder, and Peace Out. As retailers follow Amazon’s lead, 20% of consumers prefer other stores over Amazon, while 11% say they have better deals for specific items like TVs on Black Friday.
Factuality Level: 8
Factuality Justification: The article provides accurate and objective information about Kohl’s Summer Cyber Deals event and how it competes with Amazon Prime Day. It also includes relevant data from Numerator research on consumer shopping habits during July 4th and back-to-school season, as well as RetailMeNot research on consumer preferences.
Noise Level: 3
Noise Justification: The article provides relevant information about Kohl’s Summer Cyber Deals and how it competes with Amazon Prime Day. It also mentions consumer behavior during holidays like Independence Day and back-to-school season. However, it lacks in-depth analysis or new insights, and some parts may be considered common knowledge.
Financial Relevance: Yes
Financial Markets Impacted: Retail sector
Financial Rating Justification: The article discusses Kohl’s Summer Cyber Deals event and its impact on other retailers due to Amazon’s Prime Day, which affects the financial markets through sales and competition in the retail industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There are no extreme events mentioned in the article. It discusses retailers’ response to Amazon’s Prime Day and their sales strategies.
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