UK Sneaker Specialist Opens Third Store in 12 Months, Collaborates with British Rapper MIST
- Kick Game opens its first store outside London in Birmingham Bullring and Grand Central
- Partnership with British rapper MIST for the store launch
- Queues reported 90 minutes ahead of official opening
- Specializing in rare sneakers from top brands like Air Jordan, Yeezy, Off-White, and Adidas
- Two existing stores in London’s Covent Garden and Burlington Arcade
- In-store activations and experiential programming planned
- Alicia Thompson, managing director excited about the new store
- Online business grew from £2m to £15m in 12 months
- Fredo’s multi-million pound deal with Kick Game for events and launches
Kick Game, a leading UK sneaker and streetwear specialist, has expanded its retail presence by opening its first store outside London in Birmingham’s Bullring and Grand Central. The brand celebrated the third store launch in just 12 months with a partnership featuring British rapper MIST. The new location offers rare sneakers from top brands like Air Jordan, Yeezy, Off-White, and Adidas, along with in-store activations and experiential programming. Kick Game’s online business has grown significantly over the past year, reaching £15m in revenue. Co-founder Robert Franks calls it one of the fastest-growing companies in their sector.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Kick Game’s store opening in Birmingham, its partnership with British rapper Mist, the brands they offer, their expansion strategy, and their growth over the past year. It also mentions a deal with rapper Fredo. The information is based on facts and quotes from company representatives.
Noise Level: 3
Noise Justification: The article provides information about a retail store opening and partnerships with celebrities, but lacks analysis or exploration of long-term trends or consequences. It does not offer actionable insights or new knowledge beyond the specific company’s growth.
Financial Relevance: Yes
Financial Markets Impacted: Kick Game’s revenue growth and expansion impact the company itself and potentially the retail sector.
Financial Rating Justification: The article discusses Kick Game’s store opening, partnership with a rapper, and revenue growth, which are financial topics related to the company and retail sector.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the text.
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