Former Jollyes Executive Rejoins Home & DIY Chain
- Katherine Paterson returns as B&Q marketing director
- Paterson previously served at Jollyes and Hobbycraft
- B&Q CEO Graham Bell welcomes Paterson’s return
- Joanna Gluzman appointed as new director of responsible business
Katherine Paterson, a former B&Q marketing director, is set to return to the home and DIY retail chain as its new marketing director. Paterson has held various senior roles in both large corporate businesses and smaller companies backed by private equity. She began her career at Mars before moving into retail, serving as head of format development at Asda and marketing director for B&Q from 2011 to 2012. Following a 12-year stint at Hobbycraft as its marketing and digital director, Paterson will now lead the marketing team at B&Q, working alongside director of customer Lizzie Harris. B&Q CEO Graham Bell expressed his delight in her return, stating that Paterson’s role will be crucial in driving more people to shop both in-store and online. Paterson shared her excitement about rejoining the company and shaping its future success. In July, B&Q appointed Joanna Gluzman as its new director of responsible business, bringing over 25 years of experience in ESG and investor relations from her role at FTSE 250 FMCG PZ Cussons.
Factuality Level: 10
Factuality Justification: The article provides accurate information about Katherine Paterson’s career history and her new role at B&Q, as well as the appointment of Joanna Gluzman as director of responsible business. It also includes relevant quotes from B&Q CEO Graham Bell and does not contain any irrelevant or misleading information, sensationalism, redundancy, opinion masquerading as fact, bias, invalid arguments, logical errors, inconsistencies, fallacies, or false assumptions.
Noise Level: 3
Noise Justification: The article provides relevant information about a new hire in the company’s management team and their background, as well as some context on the company’s strategic challenges. It also mentions another recent appointment for a different role within the same company. The content is focused and stays on topic without diving into unrelated territories.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the appointment of Katherine Paterson as the new marketing director for B&Q, a home & DIY chain. While it does not directly impact financial markets, it is relevant to financial topics as it involves changes in company leadership and strategy within the retail industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the text and not happened in the last 48 hours
www.retailgazette.co.uk