Pet Superstore Shifts Focus to Raw Frozen Food Amid Controversy
- Jollyes removes live animals from all UK stores
- Expansion of frozen food ranges
- Replacement with freezers for raw frozen food
- Growing demand for raw frozen food among dog owners
Jollyes, a UK-based pet superstore chain, has completed the removal of live animals such as rabbits, guinea pigs, and birds from its stores and replaced the space with freezers for raw frozen food. This move follows a 12-month phase-out process and aims to capitalize on the growing popularity of raw frozen food among dog owners. Jollyes CEO Joe Wykes stated that while they will continue to provide necessary products for rabbit, guinea pig, and bird owners, the decision to remove live animals was driven by customer demand and the opportunity to expand their frozen food category. The company also recently reduced prices on over 3,000 products as part of a multi-million pound investment in improving value for customers.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Jollyes removing small animals from its stores and replacing them with raw frozen food. It also mentions the CEO’s statement and the company’s investment in improving value for customers. However, there is a link to an unrelated article at the end which may distract readers.
Noise Level: 3
Noise Justification: The article provides relevant information about Jollyes’ decision to remove live animals from its stores and focus on raw frozen food, which is related to the pet industry and business strategy. It also mentions the company’s investment in improving value for customers. However, it could provide more details on the reasons behind this decision and the impact on consumers and animal welfare.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the changes in Jollyes’ business strategy related to the sale of live animals and frozen food products, which can impact their sales and revenue. It also mentions a multi-million pound investment. However, it does not directly mention any specific financial markets or companies outside of Jollyes.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article, and the changes made by Jollyes to its stores are not considered an extreme event as they are a business decision rather than a crisis or disaster.
www.retailgazette.co.uk