Reviving the Brand’s Promise of Quality, Value, and Service

  • John Lewis appoints M&S’s former marketing director Anna Braithwaite as chief customer officer
  • Braithwaite to oversee marketing and customer experience across all channels
  • Aims to revive brand’s promise of quality, value, and service
  • Experience in retailers like Tesco, Hobbs, and Jacques Vert Group

John Lewis has appointed M&S’s former marketing director, Anna Braithwaite, as its new chief customer officer. She will join the department store chain on October 1st after completing her non-compete period. Braithwaite will oversee the retailer’s marketing and customer experience across all channels while focusing on reviving the brand’s core promise of quality, value, and service. With a background in retailers like Tesco, Hobbs, and Jacques Vert Group, she has previously spent 12 years at John Lewis through their graduate scheme. Her return comes as the partnership also adopts industry-standard managing director titles. Braithwaite expressed excitement for joining during this pivotal time, following the re-energized ‘Never Knowingly Undersold’ campaign. John Lewis’s managing director, Peter Ruis, added that her understanding of the brand and customer focus makes her ideal for leading their customer and marketing strategy.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about Anna Braithwaite’s appointment as the new chief customer officer at John Lewis, her previous work experience, and the company’s goals under her leadership. It also mentions the changes in senior executive titles. However, it contains a brief unrelated mention of Poundland being acquired by Gordon Brothers, which is not directly related to the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about a new appointment in the company and its implications but lacks depth and analysis.
Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the appointment of a new chief customer officer at John Lewis, which is related to financial topics as it involves a retail company. However, there is no mention of any specific impact on financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailgazette.co.uk