A New Approach to Holiday Advertising
- John Lewis reveals its Christmas campaign will consist of a three-part series
- Advertising firm Saatchi & Saatchi designs the campaign
- First chapter to premiere on 19 September with Samantha Morton’s voice and a cover of Paul Simon’s ‘I Know What I Know’ by singer Laura Mvula
- Price matching products in store and online from 9 September across 25 major retailers including M&S, Next, Boots, and AO.com
- John Lewis brings back its ‘Never Knowingly Undersold’ price promise
John Lewis has announced its upcoming Christmas campaign will consist of a three-part series, starting with the relaunch of its ‘Never Knowingly Undersold’ platform on September 9th. Designed by advertising agency Saatchi & Saatchi, the campaign includes three ads, a London Underground takeover, and investment in out-of-home advertisements. The first chapter will focus on ‘Live Knowingly,’ while parts two and three highlight John Lewis as the nation’s gifting destination. Asos sells 75% stake in Topshop.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about John Lewis’ Christmas campaign, including details on its advertising agency, release dates, and product price matching policy. However, it contains a tangential mention of Asos selling a stake in Topshop which is not directly related to the main topic.
Noise Level: 4
Noise Justification: The article provides relevant information about John Lewis’ Christmas campaign and its advertising strategy, but it also includes unrelated information about Asos selling a stake in Topshop which may not be directly connected to the main topic.
Financial Relevance: Yes
Financial Markets Impacted: John Lewis and related retailers (M&S, Next, Boots, AO.com)
Financial Rating Justification: The article discusses John Lewis’ Christmas campaign and its price matching strategy, which could impact the financial performance of the company as well as other mentioned retailers.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.
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