A Journey Through Time with a Century-Old Retailer’s Legacy

  • John Lewis launches new ad campaign celebrating 100 years of Never Knowingly Undersold
  • Three-part Christmas ad campaign begins with a 90-second film
  • Ad focuses on the store’s history and heritage
  • Includes scenes from different eras, including World War II and the swinging 60s
  • Campaign backed by biggest marketing push in John Lewis history

John Lewis has launched its first installment of a three-part Christmas ad campaign, celebrating 100 years of the Never Knowingly Undersold promise. The department store’s biggest marketing push features a 90-second film that takes viewers through various eras, from the roaring 20s to the swinging 60s and even World War II. Set to Laura Mvula’s cover of Paul Simon’s I Know What I Know, the ad highlights the store’s rich history and its connection with the nation over the past century. The campaign aims to showcase John Lewis as a brand that has evolved while maintaining its core values.

Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about John Lewis’s 100 years of Never Knowingly Undersold campaign, its history, and the inspiration behind the ad. It also includes quotes from John Lewis customer director Charlotte Lock and Saatchi & Saatchi chief creative officer Franki Goodwin. However, it contains some promotional language and may be considered slightly biased towards the company.
Noise Level: 6
Noise Justification: The article provides some relevant information about John Lewis’s marketing campaign and its history, but it also includes some irrelevant details such as the mention of Asda and Mohsin Issa, which are not directly related to the main topic. Additionally, the article could provide more analysis or insights into the effectiveness of the advertising strategy or the impact of the price promise pledge on customers.
Financial Relevance: Yes
Financial Markets Impacted: John Lewis and its marketing campaign
Financial Rating Justification: The article discusses John Lewis’s advertising campaign, which is related to the company’s financial strategy and marketing efforts.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.

Reported publicly: www.retailgazette.co.uk