Five Million Members Shop More Frequently with My John Lewis Rewards

  • John Lewis Partnership partners with dunnhumby and Eagle Eye for customer loyalty
  • Emily Wells appointed as first head of loyalty
  • Five million members in My John Lewis programme shop 2.5 times more frequently than non-members
  • £100m in personalised rewards given to customers in the past year
  • New pan-Partnership loyalty programme launching in 2024
  • Collaboration opportunities with suppliers for JLP insights and media service

John Lewis Partnership is investing in customer loyalty by partnering with dunnhumby and Eagle Eye to enhance personalisation and rewards experiences. Emily Wells, the first head of loyalty, will lead all programmes across the partnership, including My Waitrose and My John Lewis. The new pan-Partnership loyalty programme is set to launch in 2024. Over nine million customers are members of the relaunched programmes, which have rewarded them with £100m in personalised rewards in the past year.

Factuality Level: 10
Factuality Justification: The article provides accurate information about John Lewis Partnership’s partnership with dunnhumby and Eagle Eye, the appointment of Emily Wells as head of loyalty, and their plans for a new pan-Partnership loyalty programme in 2024. It also includes relevant details about the success of My Waitrose and My John Lewis loyalty programmes and quotes from key figures involved.
Noise Level: 3
Noise Justification: The article provides relevant information about a partnership between John Lewis Partnership, dunnhumby, and Eagle Eye to improve customer loyalty programs and appoints Emily Wells as the head of loyalty. It also mentions the success of My Waitrose and My John Lewis loyalty programs. The article is focused on the topic and supports its claims with data (e.g., nine million customers and £100m in rewards). However, it lacks a deeper analysis or exploration of long-term trends or consequences of decisions.
Financial Relevance: Yes
Financial Markets Impacted: John Lewis Partnership’s investment in data and loyalty programs may impact the company’s financial performance and customer behavior, potentially affecting its market share and revenue.
Financial Rating Justification: The article discusses a partnership between John Lewis Partnership, dunnhumby, and Eagle Eye to improve customer loyalty experiences and launch a new pan-Partnership loyalty program. This investment in data and loyalty may impact the company’s financial performance by potentially increasing customer retention and spending, which could affect its market share and revenue.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk