Saatchi & Saatchi to Develop John Lewis Christmas Advertisements

  • John Lewis appoints Saatchi & Saatchi as new creative marketing partner
  • Saatchi & Saatchi will develop and produce all brand campaigns, including Christmas TV advert
  • Appointment does not include review of JLP’s media agency account
  • First campaign expected for Waitrose in autumn

The John Lewis Partnership has appointed Saatchi and Saatchi as its new creative marketing partner for both John Lewis and Waitrose. Starting from summer, Saatchi and Saatchi will become the lead creative agency for all JLP, John Lewis Financial Services and Waitrose brand and advertising activity. The appointment does not include a review of JLP’s media agency account held by Manning Gottlieb (MG OMD). The first campaign is expected to be for Waitrose in autumn.

Factuality Level: 10
Factuality Justification: The article provides accurate information about the appointment of Saatchi and Saatchi as the new creative marketing partner for John Lewis Partnership, including details on their responsibilities and the opinions of key figures involved in the decision. It also mentions the upcoming campaigns and initiatives without any irrelevant or misleading content.
Noise Level: 3
Noise Justification: The article provides relevant information about a company’s decision to change its marketing partner and offers some quotes from key figures involved in the decision-making process. It does not contain any irrelevant or misleading information, but it is mostly focused on the specific details of the business decision rather than offering broader insights or analysis.
Financial Relevance: Yes
Financial Markets Impacted: The appointment of Saatchi and Saatchi as the new creative marketing partner for John Lewis Partnership may impact the advertising and marketing strategies of both John Lewis and Waitrose, which are retail companies. This could potentially affect their sales and brand image.
Financial Rating Justification: This article discusses a change in the marketing agency for two retail companies, John Lewis and Waitrose, which can have an impact on their financial performance through advertising and branding efforts.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk