Accelerating Launch of Premium Fashion Brands
- John Lewis partners with Russell & Bromley for new supplier brands platform
- Platform designed to accelerate launch of new brands
- Direct shipping model reduces time to market
- Focus on premium fashion brands
- Powered by tech company Mirakl
- Aims to be the definitive home for premium brands in UK
Department store John Lewis has partnered with Russell & Bromley to debut a new supplier brands platform, designed to accelerate the launch of new brands. The platform has been introduced as the business increases its focus on premium brands, and enables it to accelerate the listing and sales of new brands for its digital presence. Powered by tech company Mirakl, the platform is a direct shipping model which reduces the time it takes to bring new goods to market. The platform comes as the retailer seeks to elevate its fashion offer via the launch of premium labels. John Lewis director of fashion Rachel Morgans said: ’Our ambition is to be the definitive home for premium brands in the UK. ’This new platform is a huge step on that journey, giving us the agility to bring newness to our customers at speed.’ She added: ’The launch of Russell & Bromley is the perfect example of this strategy in action and demonstrates the calibre of brands we are attracting.’ John Lewis added 100 new premium fashion brands to its stores in August, in a bid to strengthen its clothing offer against rivals Next and M&S. The additions included collections from high-end labels such as Mulberry, as well as brands like Akyn, By Malene Birger and Iro.
Factuality Level: 8
Factuality Justification: The article provides accurate and relevant information about John Lewis partnering with Russell & Bromley to launch a new supplier brands platform. It explains the purpose of the platform and its benefits, as well as the addition of premium fashion brands to strengthen their clothing offer against rivals Next and M&S. The only minor issue is the mention of Superdry and WHSmith, which are not directly related to the main topic but do not significantly impact the overall factuality level.
Noise Level: 3
Noise Justification: The article provides relevant information about John Lewis partnering with Russell & Bromley and introducing a new supplier brands platform. It also mentions the company’s focus on premium brands and adding new fashion brands to its stores. However, it could benefit from more in-depth analysis or discussion of the implications of these changes for the retail industry and the competition with other companies like Next and M&S.
Financial Relevance: Yes
Financial Markets Impacted: The partnership between John Lewis and Russell & Bromley impacts the retail industry and affects companies in the fashion sector.
Financial Rating Justification: The article discusses a strategic partnership between two major retailers, John Lewis and Russell & Bromley, which aims to accelerate the launch of new brands and strengthen their clothing offer against rivals like Next and M&S. This can potentially impact financial markets by influencing consumer behavior and sales in the fashion industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Minor
Extreme Rating Justification: There is no extreme event mentioned in the article. The focus is on a new supplier brands platform launched by John Lewis to accelerate the launch of new brands and strengthen its clothing offer against rivals.
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