Connecting Shoppers with Brands on Website
- John Lewis launches retail media platform for brands
- Brands can create and manage campaigns through banner ads and sponsored product listings
- Dashboard to track campaign performance and sales
- Ads reviewed by John Lewis’ in-house team
- Partnership with advertising company Epsilon
- Improving customer experience and connecting them with relevant brands
John Lewis has introduced a retail media platform to help brands connect with shoppers on its website. Brands can create and manage their own campaigns, including banner ads and sponsored product listings. The department store will provide users with a dashboard to track campaign performance and sales. This allows brands to adapt to seasonal trends and measure the impact of initiatives at an individual product level. Ads are reviewed by John Lewis’ in-house team for customer suitability. The platform was developed in partnership with advertising company Epsilon, which expanded its partnership with Kingfisher in December. Jemma Haley, John Lewis retail media business and proposition strategy, said the goal is to improve customer experience and connect them with relevant brands.
Factuality Level: 8
Factuality Justification: The article provides relevant information about John Lewis’ new retail media plans and partnership with Epsilon. It explains the purpose of these measures and how they will benefit both brands and customers. The article is focused on the main topic without any significant digressions or irrelevant details.
Noise Level: 3
Noise Justification: The article provides relevant information about John Lewis’ new retail media plans and partnership with Epsilon. It explains the benefits for brands and customers, but lacks in-depth analysis or actionable insights.
Financial Relevance: Yes
Financial Markets Impacted: John Lewis, Epsilon, Kingfisher, B&Q
Financial Rating Justification: The article discusses new retail media plans by John Lewis to help brands connect with shoppers on its website and mentions partnerships with Epsilon and Kingfisher. This has financial relevance as it involves companies in the retail sector and could potentially impact their performance and revenue.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the article.
www.retailgazette.co.uk