Father-Son Story, Exclusive Preview on John Lewis App

  • John Lewis unveils its 2025 Christmas ad
  • Campaign created by Saatchi and Saatchi
  • Focuses on father-son connection through music
  • Exclusive preview for my John Lewis members
  • Limited-edition vinyl release with profits going to Building Happier Futures programme

John Lewis has unveiled its 2025 Christmas ad campaign, focusing on the emotional connection between a father and son through their shared love for music. The ad features Where Love Lives by Alison Limerick with a new version by producer and artist Labrinth. The campaign launches across television, social media, and in-store, with an exclusive 24-hour preview on the John Lewis app for my John Lewis members. A limited-edition vinyl release will be sold in partnership with Rough Trade, featuring Limerick’s original on Side A and Labrinth’s new version on Side B. All profits from the £14.99 release will go to the Building Happier Futures programme, supporting those who grew up in care.

Factuality Level: 10
Factuality Justification: The article provides accurate and objective information about John Lewis’s Christmas advert, its creation, and the associated charity initiative. It includes relevant details about the campaign, the song, and the partnership with Rough Trade.
Noise Level: 6
Noise Justification: The article is mostly focused on promoting John Lewis’ Christmas advert and its associated products, with some information about the music and charity aspect. It lacks in-depth analysis or exploration of broader trends or consequences of decisions made by the company.
Financial Relevance: Yes
Financial Markets Impacted: John Lewis retail sector
Financial Rating Justification: The article discusses John Lewis’s Christmas advert and its impact on the retail sector, which can affect sales and revenue for the company.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: Nothing
Extreme Rating Justification: There is no mention of an extreme event in the last 48 hours.

Reported publicly: www.retailsector.co.uk