Experience Outfits Virtually Before Renting with New ‘Try It On’ Service
- John Lewis Fashion Rental launches new ‘Try It On’ service
- Partnership with Zyler for virtual try-on feature
- Customers can upload headshot and input measurements
- Trial live across 750 clothing items
- Encourages sustainable fashion choices
John Lewis Fashion Rental has introduced a groundbreaking virtual try-on feature in partnership with Zyler, allowing customers to experiment with different styles and colors before committing to a rental purchase. By uploading a headshot and inputting their height, bra size, and dress size, users can see how outfits look on them virtually. This trial is currently available for over 750 clothing items. Danielle Gagola, Innovation lead at John Lewis, expressed excitement about leading rental innovation and encouraging customers to adopt more sustainable fashion choices through this new function.
Factuality Level: 10
Factuality Justification: The article provides accurate information about a new service launched by John Lewis Fashion Rental, its partnership with Zyler, and the benefits of the ‘Try It On’ feature for customers. It also includes a quote from an innovation lead at John Lewis discussing the sustainability aspect and potential impact on customer behavior.
Noise Level: 3
Noise Justification: The article provides relevant information about a new service launched by John Lewis Fashion Rental in partnership with Zyler, which offers a virtual try-on feature for customers. It also mentions the potential benefits of this innovation and sustainability aspect. However, it lacks deeper analysis or exploration of broader trends or consequences.
Financial Relevance: Yes
Financial Markets Impacted: John Lewis Fashion Rental
Financial Rating Justification: The article discusses a new service launched by John Lewis Fashion Rental, which is a financial entity as it’s a part of the John Lewis Partnership, and its impact on their business operations.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: No extreme event mentioned in the article.
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